Hello. We’re Butterkist – the Nation’s favourite popcorn.*
We’ve spent over 100 years perfecting our recipes, listening to our wonderful customers to create the nations favourite popcorn. Imagine the buttery richness of freshly popped corn covered in a luscious toffee coating.
With its perfect balance of sweetness and crunch, Butterkist’s Toffee Popcorn is a treat for any occasion and what we are best known for. But that’s not all – we also offer a delightful range of flavours including Sweet, Sweet & Salty, and Salty, ensuring there’s something for everyone to enjoy.
*Source: NielsenIQ Scantrack £ MAT to Sept 2024 Total Coverage.
1914
Hoke and Holburn pop onto the scene with their revolutionary B-kist popcorn machine.
1920s
The depression is at its worst, but Butterkist popcorn was lifting spirits at just 5c a bag. Bargain Brilliance!
1930s
Butterkist popcorn arrives in Blighty where cinema goers and American soldiers can’t get enough of it.
1950s
Butterkist popcorn is one of the few things that isn’t rationed and is sold directly to cinemas. Clever clogs!
1960s
Butterkist makes even more of a name for itself when it hits the silver screen
1980s
Going from the big screen to the small one, we launched our first ever TV campaign.
1990s
Butterkist production is moved over to the new factory in Pontefract where it’s stayed ever since.
2005
Everyone loves the taste so much, we decide the new heart logo has to feature on the bags.
2012
Our Butterkist boffins create exciting new flavours including Salted Caramel and Sour Cream & Chive
2014
We’re 100 years old and we’re celebrating with a huge competition – find a golden birthday card in your bag and you could win up to £100. Wow!
2015
Introducing our Best Ever Recipe – tastier, crunchier and completely irresistible, As the Nation’s favourite popcorn ‘Love the Taste’ was our mantra when we went back on TV.
2017
Brand new pack design launched with £3m marketing campaign across broadcast, digital and print channels. The re-launch brings our brand essence to life through a bolder, fresher and more contemporary look to communicate the irresistible taste and fun personality.
2021
We launched our first ever chocolate flavoured popcorn – a limited edition Chocolate Orange flavour, as a more indulgent alternative for sweeter snacking moments!
2022
We were proud to deliver another delicious, innovative new product to delight people with – the crunchy hazelnut chocolate flavour toffee popcorn as a limited edition tasty treat
2023
We turned outdoor sites into gigantic microwaves! The animated microwaves with ASMR audio showed our familiar popcorn bags warm and fragrant, as the perfect snack for unmissable home entertainment.
2023
We launched our “Go Grab The Butterkist” campaign, referencing key entertainment moments from ‘I’m a Celebrity Get Me Out Of Here’ and ‘Strictly Come Dancing’, showing Butterkist as the perfect choice for making unmissable entertainment moments more delicious and enjoyable.
Keep your eyes peeled for our new limited edition crunchy caramelised biscuit flavour toffee popcorn, a luscious caramel coating infused with the irresistible flavour of caramelised biscuits!
We are proud to have been awarded not 1 but 3 Great Taste awards for our Crunchy Toffee, Deliciously Sweet & Salty and Tasty Sweet popcorns!